Alameda Boys & Girls Club

Tom Stanley learned about the perils of marketing a business on the Internet the hard way, he said, when a Groupon deal he offered helped to crash his fledgling Philly cheesesteak shop. But he is an advocate of a new online effort that pairs businesses with local charities in an effort to help out both.

Stanley – who now operates the Little Old Fashioned Candie and Soda Pop Shop on Park Street – readily signed up with GiveGoods, a new social marketing website that offers businesses an easy opportunity to support local charities in a way that promotes charities and businesses alike.

Alameda’s school district leaders want to connect West End families with health care, social services and an array of other supports in order to boost students’ academic performance and their families’ well being. And they’ve earned a $20,000 grant to help them plot out partnerships with local civic and community organizations that can provide those services.